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Mad Decent is an American record label founded by
Diplo Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is the co-creator and lead member of the electronic dancehall music project Major Lazer, a member of the supergroup LSD wit ...
. The label has helped introduce Brazilian baile funk and Angolan kuduro to clubs around the world. Recently, it has popularized moombahton, a genre of electronic dance music created by DJ Dave Nada. The genre on the label was mostly popularized by Dillon Francis after collaborating with Diplo on Francis's 2012 track "Que Que". The label is also known for its series of concerts in major cities known as the Mad Decent Block Party.


History

Mad Decent was founded in 2006 by
Diplo Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is the co-creator and lead member of the electronic dancehall music project Major Lazer, a member of the supergroup LSD wit ...
. In 2010, the label moved from Philadelphia to Los Angeles. In 2011, it announced the launch of the imprint label Jeffrees as "an outlet to curate and promote new music that errs on the side of experimental, in keeping with the label’s original mission." The label gained more attention in 2012 and 2013, with the worldwide success of Baauer's single " Harlem Shake", which went viral on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
. Since 2008, the label has created a multiple city Mad Decent Block Party tour throughout the United States. This travelling festival began at a much smaller scale with simply a rented tent, dunk tank and bbq on a Philadelphia street (Block of 12th St. and Spring Garden St.). The event is in line with the overall concept of the label showcasing global pop and dance music. The featured artists at the events has expanded from featuring Mad Decent's roster to high-profile artists such as Matt and Kim and Outkast. For Christmas 2013, the label re-released various singles from the label mixed with Christmas songs. These were compiled in an eight-track EP titled ''A Very Decent Christmas''. Mad Decent has seen four subsequent Christmas albums out on the label since the initial compilation. 2015 saw Mad Decent release Major Lazer's "Lean On," which Spotify named the most streamed song of all time that year. In 2016, Mad Decent launched a sub-label, Good Enuff.


Associated artists

Source:


Labels

Through the label's Decent Distribution service, Mad decent has distributed the following labels: *Higher Ground *Good Enuff *Pizzaslime *Dog Show Records (run by
100 gecs 100 Gecs (stylized in all lowercase) are an American hyperpop duo formed in 2015 that consists of Dylan Brady and Laura Les. They self-released their debut album, '' 1000 Gecs'', in 2019 to critical acclaim, followed by a "companion" remix a ...
member Dylan Brady)


See also

*
List of record labels File:Alvinoreyguitarboogie.jpg File:AmMusicBunk78.jpg File:Bingola1011b.jpg Lists of record labels cover record labels, brands or trademarks associated with marketing of music recordings and music videos. The lists are organized alphabetically, b ...


References


External links

* {{Authority control American record labels American independent record labels Record labels established in 2005 Electronic dance music record labels Hip hop record labels